Global Anti-Israel Boycott Gains Momentum: L’Oréal and The Body Shop Added to Growing List

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The anti-Israel boycott movement in Asia, which previously targeted major food and beverage companies like Starbucks and McDonald’s, has now set its sights on Western beauty products. This shift reflects a growing trend in consumer behavior across the region, as individuals opt for local and Chinese alternatives over brands associated with Israel.

The boycotts, which have been gaining momentum in Southeast Asia, are a response to the ongoing conflict in Gaza and have begun to impact the profits of multinational corporations. Notably, French cosmetics giant L’Oréal and The Body Shop have seen a decline in sales as consumers in Indonesia, among other countries, are choosing to support businesses that align with their stance on the geopolitical situation.

This movement is not just a fleeting trend but a reflection of the broader sentiment among the population in Muslim-majority nations. Countries like Malaysia, Turkey, Saudi Arabia, and Indonesia have been at the forefront of these boycotts, expressing solidarity and support for Palestinians affected by the conflict.

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