McDonald’s, the world’s largest fast-food chain, is facing a major challenge as millions of customers around the globe are boycotting its products over its alleged support for Israel in the ongoing conflict with Hamas.
The first time the CEO of MacDonald admitted that the boycott had a meaningful impact on their businesses.
The boycott campaign started in October 2023, when McDonald’s Israel announced on social media that it would provide free meals to Israeli soldiers during the military operation in Gaza. The move sparked outrage among pro-Palestinian activists, who accused the company of complicity in war crimes and human rights violations.
The boycott quickly spread to other countries, especially in the Middle East, Europe, and Asia, where many people expressed solidarity with the Palestinian cause. The campaign was amplified by social media platforms, such as Twitter, Facebook, and Instagram, where hashtags like #BoycottMcDonalds and #McDonaldsSupportsTerrorism went viral.
According to some estimates, the boycott has cost McDonald’s more than $1 billion in lost revenue and damaged its brand reputation. The company has also faced protests, vandalism, and threats at some of its outlets, forcing some of them to close temporarily or reduce their operations.
However, the boycotters have rejected McDonald’s statements and demanded that the company take concrete actions to distance itself from the Israeli government and support the Palestinian people.